Brand Builder

Date: Jul 4, 2024 Location: Johannesburg, GT, ZA Additional Location: Function: Marketing Seniority Level: Entry level Employment type: Temporary Workplace Type: Hybrid Company: Campari South Africa (Pty

BE YOUR CAREER MIXOLOGIST

After all, we are like mixologists that innovate the icons. Independent-minded people enjoying each other’s fresh perspectives. Each of us brings their own “Twist” that accentuates the whole, seizing opportunities and growing everyday.

Shake things up with your unique expertise and desire to grow, by applying to the internal careers opportunities we offer to all our employees.

Company: Campari South Africa (PTY) Ltd

Job Title: Brand Builder

Job Location: Johannesburg

Reports to: Trade Marketing Specialist

Organizational Layer (global, regional or local): Local

General Description of the Role

• Campari Group is one of the top international players in the Premium Spirits Category. In South Africa we are further developing our already solid market presence, founded on the Premium Vodka Market Leader, SKYY, and on the expanded portfolio of Cinzano Vermouth, Wild Turkey Bourbon, Grand Marnier, Frangelico, Glen Grant Whiskey, Bisquit & Dubouche Cognac, Espolon, Aperol, Campari, Appleton Rum.
• The Brand Builder position is a key role in the local commercial team within the Coastal Region and will be responsible for building the brand equity and knowledge awareness that drives volume and market share growth, collaborating closely with the sales force.

Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista

At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating iconic.

Be Part of Our Signature Mix

Trade Management

• Build brand knowledge and awareness on the Campari portfolio
• Assist key customers and Sales Executives to build cocktails utilizing the Campari brands
• Build relationships with key stakeholders in trade (customers and bartenders)
• Identify and implement new business opportunities
• Assist sales executives with the planning and execution of promotions and activations
• Monitoring and reporting competitor trends.
• Grow menu listings percentages of the brand portfolio.
• Build and maintain customer relationships
• Increase the brands’ visibility in venues and outlets as per the brand sales guidelines
• Anticipate customer needs and develop solutions to meet those needs.
• Brief and train promoters and agencies on the brand guidelines and brand history

Key Performance Indicators

• Customer database built & maintained
• Daily / weekly / monthly planning.
• Market potential opportunities identified, prioritized, actioned & tracked (Market Share / In-trade execution)
• Support sales executive team with their promotions, campaigns, & POSM planned, deployed & tracked
• Competitor activities monitored and actioned against
• Information security maintained in accordance with Company Information Protection Policy.
• KPI progress maintained
• Expenditure controlled within budget.
• Outlet and customer tastings on the Campari portfolio
• Conduct consumer tastings to build brand loyalty
• Route ride with reps in Western Cape, Eastern Cape and Garden Route (potentially travel in other regions as well)
• Support the brand team with events and building of brands in trade
• Train bartenders and other key stakeholders on the Campari portfolio
• To conduct inhouse trainings for new recruits and staff members in Campari
• To create and maintain a Campari brand builder social media account

Relationship Building

• Customer service ethos implemented
• Customer relationships managed and leveraged
• Third party relationships optimized
• Corporate image maintained
• Maintain customer needs by solution-orientated

Key Relationships

Internal: Trade Marketing; Marketing; Finance and Commercial

External: 3rd Party Agencies

Skills, Experience and Education

Knowledge:

• Sales/Marketing principles as practiced in the spirit category
• Formal mixology experience and knowledge preferred
• Ability to manage and maintain execution standards
• Knowledge of the liquor industry, particularly the On-Trade channel

Attributes:

• Able to build positive relationships
• Team player who can work independently and collaboratively
• Presentation Skills
• Self-Management Skills
• Assertiveness
• Attention to detail
• Positive can-do attitude
• High energy levels and drive
• The ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change.
• The ability to find, implement and disseminate a culture of innovative solutions
• The ability to take effective decisions balancing market, products, financial and organizational issues.

Qualification & Experience:

• Matric and completed WSET level 1 qualification would be advantageous
• Mixology training
• 3 years relevant FMCG experience in sales and marketing in the spirits category
• Experienced driver with a Code 08.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.