B2B Marketing Lead

About October Health:

The world is suffering from a mental health pandemic. It will cost the world $16 trillion p.a. by 2030, and impacts almost 1 billion people annually. This pandemic is not only impacting individuals and families, but it also creates a massive burden on business. October aims to solve these problems.

Work Environment:

October has a WFH environment with 2 in-office days per week. We have an office in Johannesburg, and are hiring staff in Johannesburg for this role.

Job Summary:

We are seeking a dynamic and experienced B2B Marketing Lead to drive our marketing efforts and expand our reach within the corporate wellness sector. This role requires a hands-on leader who can manage the entire marketing funnel, from strategy development to execution, while effectively leveraging data and technology to optimize performance.

Key Responsibilities:

• Marketing Strategy Development: Lead the creation and implementation of the B2B marketing strategy, aligning with October Healths goals and values.
• Lead Generation & Management: Drive top-of-funnel activities, including lead generation and nurturing through various channels like email campaigns, content marketing, social media, and paid advertising (e.g., Google Ads).
• CRM Management: Oversee the CRM system, ensuring data accuracy, segmenting audiences, and optimizing lead nurturing strategies.
• Campaign Execution: Manage end-to-end execution of marketing campaigns, including budgeting, targeting, and performance tracking.
• Content Creation: Develop compelling content that resonates with our target audience, showcasing the value of October Healths offerings in employee mental wellness.
• Analytics & Reporting: Analyze campaign performance using relevant tools, providing actionable insights to improve marketing effectiveness.
• Collaboration: Work closely with sales, product, and customer success teams to align marketing efforts with business objectives and enhance customer experience.
• Brand Positioning: Maintain and enhance October Healths brand presence in the market, ensuring consistency across all communication channels.
• Market Research: Conduct market research to stay updated on industry trends, competitor activities, and emerging opportunities.
• Event Management: Organize and participate in relevant industry events, webinars, and conferences to build brand awareness and generate leads.
• Customer Engagement: Braze, Klaviyo, etc. to engage with customers and drive retention.

Qualifications:

• Experience: 5+ years of experience in B2B marketing, preferably within the SaaS, health tech, or wellness industries.
• Customer Engagement Experience: Braze, Klaviyo, etc. to engage with customers and drive retention.
• Sales Acumen: Strong experience in B2B sales, with a track record of supporting sales teams through effective marketing strategies.
• Technical Skills: Proficient in CRM systems (e.g., HubSpot, Salesforce), marketing automation tools, Google Ads, and analytics platforms (e.g., Google Analytics).
• Leadership: Proven ability to lead and mentor a team, with strong project management skills.
• Analytical Mindset: Ability to interpret data to drive decision-making and optimize marketing efforts.
• Creative Thinking: Innovative approach to problem-solving and content creation, with a strong eye for design and branding.
• Communication Skills: Excellent verbal and written communication skills, with the ability to craft persuasive messaging.
• Education: Bachelors degree in Marketing, Business, Communications, or a related field. A masters degree or relevant certifications are a plus.

What We Offer:

• Growth Opportunities: Be part of a rapidly growing startup with the chance to shape the future of workplace wellness.
• Impact: Work on meaningful projects that directly contribute to improving mental health in workplaces.
• Collaborative Environment: Join a passionate team dedicated to making a difference.